Resources

Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient...

Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of...

As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...

Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...

Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...

Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by...

Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...

Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used...

Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer ...

Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment...

Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to...

It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or ...

Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse....

Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should...

There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a...

The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...

Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....