Resources

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are increasing their budgets in this area, aiming to enhance customer experiences in the high-speed world of eCommerce. But here’s the twist: only 25% of marketers have their customer journeys fully automated, while 44% are cruising with a mix of manual and automated gears. When implementing automation, marketing teams usually aim to go down the f

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in analytics solutions, how they structure your data can extend beyond marketing to encompass overall business activities. The user interface’s friendliness within the analytics platform acts as the bridge, bringing your data to the forefront and giving it meaningful context. Without this bridge, your capacity to unlock the full potential of your

Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you strategically communicate to new or existing customers on their preferred channels. But businesses are struggling to achieve optimal customer reach, or worse – they’re not measuring their potential reach at all. We commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study on Mapp Cloud. A

Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to be at the center of it all. Yet just 14% of organizations have a 360-degree view of their customers. Of those with that view, 44% say they can access it via a Customer Data Platform. But many businesses struggle to understand what type of CDP slots best in their MarTech stack and how to unlock its full potential.

At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail sales will see reduced growth this year as customers significantly cut back on purchases to cope with the cost-of-living crisis. Brands now risk having fewer sales, increased churn, and lower revenue. Deal-seeking customer behavior is soaring as shoppers turn to alternative brands for deals and discounts. In fact, Amazon Prime Day had

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But don’t worry, we’ve summarized the most important differences for you below. 1) WHAT’S THE MAIN DIFFERENCE BETWEEN CUSTOMER DATA PLATFORMS AND A CUSTOMER RELATIONSHIP MANAGEMENT SOLUTION? Customer Relationship Management solutions have been around for quite some time. CRMs help companies strategically align and structure customer contacts –

Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it is critical to their success. So why are so many businesses still not reaping the full benefits of their data? How to harness the power of your data Decisions in marketing need to be powered by analytics and insights. But to make this work, you need to be sure that your data is accurate, accessible, and actionable. If you don’t tru