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By Shawn Tan, June 21st, 2026 70% WhatsApp open rates vs 18% for email 90%+ WhatsApp penetration among Indonesian internet users 4-5x Monthly promo sends before opt-outs spike (Meta data) The Broadcast Trap Somewhere in 2023, a senior marketer at a major regional bank looked at their WhatsApp Business open rates — 60%, 70%, sometimes higher — and made a decision that felt obvious: move the promotional calendar there. Why wouldn't you? Email was running at 18% open rates on a

With its great transformation in recent years, a new problem has emerged in the enterprise chatbot market: there’s no shared definition of what an enterprise AI chatbot is. Is it a chatbot? An AI agent? A conversational AI platform? The already complex vocabulary has shifted faster than most vendor websites, and the platform decision shapes how far automation can scale. A platform built for FAQ automation won’t handle autonomous multi-step reasoning, and on the other hand, a

See how enterprises in retail, banking, healthcare, and HR are using conversational AI to cut costs, improve CX, and drive revenue. With real results. Most enterprise “conversational AI” is still a glorified FAQ page with a chat bubble. Meanwhile, LAQO’s AI assistant resolves 90% of insurance queries in under five messages, Floward handled 54,000 WhatsApp conversations on Valentine’s Day, and iBancar funnels 60% of loan leads through approval without a single human agent. Thi

Ramadan is a time of reflection, connection, and generosity for over two billion Muslims worldwide. But it is also one of the most dynamic shopping seasons of the year, with significant shifts in consumer behavior. Being digitally present requires navigating multiple channels where your customers are active. As families gather for Iftar and friends coordinate Eid plans, they do so across a growing variety of digital channels. The demand for connection is higher than ever. Inf

Because nothing is more attractive than a brand that shows up at just the right moment, these Valentine’s Day marketing messages mix conversation, personalization, and a little romance to turn casual browsers into love-at-first-click customers. Valentine’s Day is almost here. For brands, it is one of the most important moments of the year to connect with customers who choose you again and again. Seasonal spending keeps climbing, and shoppers are actively looking for the perf

Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer service, underscoring the need for continued investment in customer service and the importance of delivering consistent, omnichannel service throughout the customer journey. This article is copyright 2021 The Best Customer Guide. The survey of over 500 consumers in the US found that 90% of consumers would not shop with a retailer again if they pr