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For the past 10 years, Currency Alliance has published a loyalty trends article which reflects a bit on what has been working to drive customer engagement. We’ve also reflected on how market dynamics and technology will change the industry. But 2026 is the first year where we would argue the market itself is driving the biggest prevailing trend. While most businesses experiment with AI, consumers are demonstrably already using the technology to shop around for better value. T

Ensuring Your Brand Remains Visible in the LLM-Powered Shopping Era As AI tools like ChatGPT become embedded in consumers’ shopping journeys, the mechanisms governing product discovery are increasingly shaping retail success. Currently, ChatGPT tends to prioritise results from high-authority, large-scale marketplaces. This algorithmic preference inadvertently marginalises smaller and niche retailers, even when they stock precisely what consumers are looking for. As AI tools

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Listen To This Episode Here In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group ’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members. They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyal

The relevance of loyalty marketing to ‘ecommerce’ depends on what aspect of ecommerce you’re talking about. Are you a retailer? Do you sell ecommerce technology? Or are you from one of the many non-retail brands, associations or networks introducing ecommerce touchpoints to its various online and offline channels? Depending on your line of work, you may wish to skip to different sections of this article using these links:. reward programs for ecommerce retailers the technolog