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Email Testing & Accessibility: The Key To More Effective Campaigns
In today’s digital marketing landscape, accessibility isn’t just a checkbox. It’s a critical connection to your audience, and ignoring it...
Interactive Rewards
Apr 214 min read
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Loyalty For CPGs And FMCGs: How To Engage The End-Customer
CPG and FMCG brands have long used loyalty marketing to identify individual customers who purchase their products in retail stores that...
Interactive Rewards
Apr 216 min read
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Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia (Ep #645)
Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the...
Interactive Rewards
Apr 211 min read
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Loyalty Programs: Should You Issue Your Own Points Or Miles?
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. This actually is not...
Interactive Rewards
Mar 1716 min read
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