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Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient customer engagement. To make the most out of your tools, we've hand-picked inspiring use cases for your marketing automation strategies. Did you know that B2C businesses using marketing automation have seen a 50% increase in conversion rates? It all starts with putting customer insights at the core as your compass to build successful marketing a

You’d hope that the C-suite would be enthusiastic to fund growth in the loyalty program, because effective loyalty marketing represents huge upside potential, when the program aligns with company objectives and shared values with customers. In the case of the most popular programs, they also represent a major share of companies’ current enterprise value. Yet historically, winning backing from the C-suite for loyalty initiatives has been difficult. Loyalty best-practices are l

This episode is available in audio format on our Let's Talk Loyalty  podcast and in video format on www.Loyalty.TV . Listen To This Episode Here In this episode, Charlie Hills  is joined by Jakub and John  from the Global and UK Shell Go+ Teams. Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led the end-to-end design and launch of the Footlocker Me

For the past 10 years, Currency Alliance has published a loyalty trends article which reflects a bit on what has been working to drive customer engagement. We’ve also reflected on how market dynamics and technology will change the industry. But 2026 is the first year where we would argue the market itself is driving the biggest prevailing trend. While most businesses experiment with AI, consumers are demonstrably already using the technology to shop around for better value. T

Ensuring Your Brand Remains Visible in the LLM-Powered Shopping Era As AI tools like ChatGPT become embedded in consumers’ shopping journeys, the mechanisms governing product discovery are increasingly shaping retail success. Currently, ChatGPT tends to prioritise results from high-authority, large-scale marketplaces. This algorithmic preference inadvertently marginalises smaller and niche retailers, even when they stock precisely what consumers are looking for. HOW CHATGPT

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Listen To This Episode Here In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group ’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members. They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyal

The relevance of loyalty marketing to ‘ecommerce’ depends on what aspect of ecommerce you’re talking about. Are you a retailer? Do you sell ecommerce technology? Or are you from one of the many non-retail brands, associations or networks introducing ecommerce touchpoints to its various online and offline channels? Depending on your line of work, you may wish to skip to different sections of this article using these links:. reward programs for ecommerce retailers the technolog

Health, wellness, and fitness has become increasingly important across the world. As the demand for related products and services booms, the global wellness market is forecasted to reach a staggering $8.5 trillion USD by 2027. HEALTH, WELLNESS, AND FITNESS With 44% of consumers actively seeking products promoting a healthy lifestyle, it’s no surprise competition is becoming intense. Whether you’re an eCommerce, DTC, or multichannel retailer, your brand needs to become a beac

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on  www.Loyalty.TV . Listen To This Episode Here Join us with   Dustyn Smith and Luke Cann , founders of HEMOdata , as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell Show Notes: 1) Dustyn Smit

In today’s digital marketing landscape, accessibility isn’t just a checkbox. It’s a critical connection to your audience, and ignoring it...

CPG and FMCG brands have long used loyalty marketing to identify individual customers who purchase their products in retail stores that...

Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the...

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles.  This actually is not...

Gmail Annotations is an innovative feature designed to make marketing emails more dynamic, engaging, and impactful. This blog takes a...

How C-Suite leaders are reshaping customer loyalty across major brands. You can listen to this conversation below, or it is available to...

You’re back at your desk, sales are on, and your Valentine’s Day campaign preparations are on schedule. But here’s the thing: Q1...

Explore how United Airlines drives record growth with insights from its 110+ million MileagePlus members. You can listen to this...

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...

As the eCommerce sector braces for what will undoubtedly be a transformative 2025, retailers find themselves at a critical crossroads....

There can be many goals for establishing loyalty partnerships, but the optimal partner mix should usually be based on three objectives:...