Resources

Why reactive win-back campaigns are the wrong fight — and what predictive retention looks like in practice

By Shawn Tan, June 21st, 2026 70% WhatsApp open rates vs 18% for email 90%+ WhatsApp penetration among Indonesian internet users 4-5x Monthly promo sends before opt-outs spike (Meta data) The Broadcast Trap Somewhere in 2023, a senior marketer at a major regional bank looked at their WhatsApp Business open rates — 60%, 70%, sometimes higher — and made a decision that felt obvious: move the promotional calendar there. Why wouldn't you? Email was running at 18% open rates on a

How leading retailers are building semantic intelligence that goes beyond simple labeling to create predictable, brand-consistent AI systems. The Language Problem That's Costing Retailers Sales Americans call this cuffed. The British call it turned up. In the US, turned up means drunk. But the customer just says “the jeans with the fold at the bottom “. If your search doesn’t know those three phrases point to the same thing, you’ve missed the sale. That’s one example. Here’s

Using AI might be standard practice, but it doesn’t mean we’re all good at it. Check out this checklist to see how prepared you are to actually use AI strategically. Most brands can launch an “AI” chatbot. Far fewer can launch AI that actually improves over time, works across channels, and becomes a durable part of the customer journey (not a single use “pilot” that quietly disappears six months later). If you’re thinking about AI for customer communication like AI agents, au