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In case you missed it (which we doubt), OpenAI just made a major move.  Shoppers can now buy products directly in ChatGPT , thanks to a pilot with brands like KAYAK, Instacart, Klarna, Etsy, and Shop.app by Shopify. The feature is live, shoppers are using it and it offers a huge shift in buying behaviour. So how can you make sure not to be left behind? Fashion is already a highly complex category to sell, dominated by volatile factors like fit, feel and emotional expression.

Ramadan is a time of reflection, connection, and generosity for over two billion Muslims worldwide. But it is also one of the most dynamic shopping seasons of the year, with significant shifts in consumer behavior. Being digitally present requires navigating multiple channels where your customers are active. As families gather for Iftar and friends coordinate Eid plans, they do so across a growing variety of digital channels. The demand for connection is higher than ever. Inf

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on   www.Loyalty.TV . TELUS is one of Canada's largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they've evolved their interactions with TELUS Services customers (mobility, internet, security and TV) through a new national tiered p

Fintech companies are now embracing loyalty marketing en masse , launching unique propositions in product and service niches where they can be best in class, and pick off valuable customers from traditional banks. A ‘fintech’ is basically an early-stage company using advanced technology to offer financial products and services in innovative, accessible, and agile ways. These firms deliver solutions like digital payments, online banking, automated investing, and crowdfunding.