Resources

Fintech companies are now embracing loyalty marketing en masse , launching unique propositions in product and service niches where they can be best in class, and pick off valuable customers from traditional banks. A ‘fintech’ is basically an early-stage company using advanced technology to offer financial products and services in innovative, accessible, and agile ways. These firms deliver solutions like digital payments, online banking, automated investing, and crowdfunding.

Because nothing is more attractive than a brand that shows up at just the right moment, these Valentine’s Day marketing messages mix conversation, personalization, and a little romance to turn casual browsers into love-at-first-click customers.  Valentine’s Day is almost here. For brands, it is one of the most important moments of the year to connect with customers who choose you again and again. Seasonal spending keeps climbing, and shoppers are actively looking for the perf

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on   www.Loyalty.TV . This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman ,  Senior Director of Loyalty and Membership Experience at PetSmart. From rewarding engagement over transactions to moving beyond one-size-fits-all loyalty, the conversation hig

Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient customer engagement. To make the most out of your tools, we've hand-picked inspiring use cases for your marketing automation strategies. Did you know that B2C businesses using marketing automation have seen a 50% increase in conversion rates? It all starts with putting customer insights at the core as your compass to build successful marketing a