Resources

Bonus earning on specific everyday spending categories – think gas and groceries – have long been a pillar of credit card loyalty strategies. But the redemption side of that equation has traditionally been focused on either cash-back or more inspirational rewards, like travel. The result is a long interval between earning and redeeming that limits members’ engagement with their loyalty programs. ​ By: Andy Hermo, iSeatz Offering a more comprehensive selection of lifestyl