Resources

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in analytics solutions, how they structure your data can extend beyond marketing to encompass overall business activities. The user interface’s friendliness within the analytics platform acts as the bridge, bringing your data to the forefront and giving it meaningful context. Without this bridge, your capacity to unlock the full potential of your

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your website, and the next day, they’ve switched to your competitor. It all comes down to the impression they get when interacting with your brand. Did they feel any value or satisfaction? Or are they getting those feelings from elsewhere? The strategy is simple: providing exceptional customer experiences that keep customers engaged in driving conv

Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a huge competitive advantage for your business. Listen to the discussion here This article was first published by Customer Strategy Network. Permission to use has been granted by the publisher.

Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can help them keep up with shopper behavior, as they hop between multiple offline and online channels. Done well, mobile marketing empowers you to capture shoppers’ attention with short and impactful messages. These make the customer experience so convenient and personal, that purchasing becomes frictionless

At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail sales will see reduced growth this year as customers significantly cut back on purchases to cope with the cost-of-living crisis. Brands now risk having fewer sales, increased churn, and lower revenue. Deal-seeking customer behavior is soaring as shoppers turn to alternative brands for deals and discounts. In fact, Amazon Prime Day had

More than 40% of retail and e-commerce organisations have struggled to find the most efficient tools or tech stack for data acquisition over the past 12 months to help them rapidly analyse data in real-time resulting in actionable business insights, according to a study by Oxylabs. This article is copyright 2022 The Best Customer Guide. Some 39% of respondents said they are struggling to find reliable partners to outsource their web scraping activities to, and 40% finding it

Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences, as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. This article is copyright 2022 The Best Customer Guide. The Customer ExperienceTrends Report 2022 showed that a majority of businesses surveyed agree there is a direct link between customer service

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb especially as it came at no cost at all from their marketing budgets – or at least that is what it said on the price tag. But as the sun sets on Google U.A. and pushes you to GA4 as they move to a privacy-first approach having encountered some EU privacy challenges, should you stay or go to a Google Analytics alternative? Now’s the time

Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means such as credit cards, to help them manage the expense of their online and in-store purchases while maintaining their household cash flow, according to a report from RFI Global, examining trends and attitudes across Europe, Asia Pacific and the US. This article is copyright 2022 The Best Customer Guide. The report, entitled ”The Global

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps understand your customers better to optimize their experience with your brand. But the murmurs of concern between marketers continue, as abiding by GDPR, Data Privacy, and upcoming customer data regulations become a higher priority when selecting their MarTech. We’re all reminded about the risks of violation that data privacy and GDPR implies fo

Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way they sell. In 2022, Statista estimates that DTC e-commerce sales will reach $151 billion in the U.S. alone. While traditional retail provides reach, it comes at the price of severing the relationship with your consumers. WHAT IS DIRECT-TO-CONSUMER MARKETING? Direct-to-consumer marketing enables suppliers to advertise their products directly to

Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the personal information they share with brands, which predictably is resulting in the demise of third-party data. This article is copyright 2022 The Best Customer Guide. To help companies transition to direct customer relationships where first-party and zero-party data improve customer understanding and provide more opportunity to create greater

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers and the steps they take with your brand. As a marketer, you’re left with a challenge to ensure you’re delivering a consistent, pleasant customer experience across different stages of the customer journey. But how can you keep on top of all your digital touchpoints and channels? Visualizing these paths in a customer journey map helps you

Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to panic-purchases (such as toilet paper and masks), using its customer spending data, and including SKU-level data and transactions, to help uncover new insights into changing consumer spending patterns. This article is copyright 2021 The Best Customer Guide. For the report, Sensibill amassed a database of receipts and transactions from 220,0

What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline marketing and multi-channel marketing with social media. However, not only is this association incorrect but there is much more to it. Thus, you may be wondering, what does it mean to have a multi-channel approach? How can you optimize your multi-channel strategy and multi-channel marketing campaigns? Multi-channel marketing platforms are a t

Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Product Vision. Read Mapp’s forecast for a deep-dive on what the future of cross-channel campaign marketing will look like, and how insight-led customer experiences will play a vital role in the future of multichannel marketing platforms. ⭐⭐⭐⭐⭐ When thi

Customer acquisition is getting more difficult and more expensive by the day, while budgets are getting cut left and right – that’s not news to anybody. To quote our CEO Steve Warren in an interview with MarTech Series: “We can predict with a degree of certainty that 2021 will continue to see an overriding focus on marketing efficiency due to incredibly tight budgets.” So, the key is to optimize spending and focus all marketing on activities that actually work. All industries