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Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient customer engagement. To make the most out of your tools, we've hand-picked inspiring use cases for your marketing automation strategies. Did you know that B2C businesses using marketing automation have seen a 50% increase in conversion rates? It all starts with putting customer insights at the core as your compass to build successful marketing au

These eight growth hacking email marketing tips aren’t just tweaks; they’re strategic adjustments that can significantly amplify your results. Implementing them might take a moment, but the rewards in engagement and conversions are well worth the effort. Let’s dive in and discover how you can turn this into a good email marketing strategy. 1. IMPLEMENT CONSISTENT AND WELL-STRUCTURED NAMING CONVENTIONS A solid foundation for any data-driven strategy starts with organisation. A

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping

Gone are the days when marketers relied on guesswork – because, let’s face it, no one wants to gamble with tight budgets. But how do successful marketers stand out? What tools do the top performers use to truly understand their customers and capitalize on those insights? They use the power of first-party data to truly understand their customers, turning insights into action to drive measurable results. In this blog, we’ll explore three powerful ways Mapp Marketing Cloud helps

Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email itself. This goes beyond static text and images, creating a more engaging and interactive experience. Buttons or Calls-to-Action (CTAs) like “Shop Now,” “Learn More,” or “Download” are some of the most common interactive elements that prompt user actions daily. Here are some advanced interactive elements that are becoming more popular: Image Caro

Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace any churn, but industry studies show that acquiring a new customer can be five to 25 times more costly than retaining an existing one. Your existing customer database is a valuable resource that is both cost-effective and readily available, offering you the opportunity to achieve a significantly higher return on investment. To spark that ini

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline seat, or commodities, etc. based on supply and demand. But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. But for a few years now, some travel and most coalition loyalty programs have been experimenting with dynamic values, and the results f

Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text or alerts when their favorite items are back in stock. As 63% of companies using marketing automation outperformed their competitors, it’s clear full automation isn’t just in perfecting how you communicate. It’s about transforming the efficiency of your entire marketing orchestration and making every contact point a meaningful step in the cu

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to keep their payment cards top-of-wallet and expand the stickiness of their relationships with customers over the next decade. The urgency is due to mounting downward pressure on banks’ revenue streams, and changes in customer behavior. On the revenue side: fintechs such as Wise, Revolut, AliPay, WeChat, and now Google Pay and Apple Pay, among o

Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers: – A great example of integration between payment and loyalty – A worst personal loyalty customer experience – A critical factor in choosing a tech partner This article was first published by Customer Strategy Network. Permission to use has been granted by the publisher.

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. First, there are the commercial discussions. Then there is the legal contracting – which involves all key stakeholders in creating a typical 30-40 page contract. Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. After 2-18 months, a new partnership may go live, but d

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are increasing their budgets in this area, aiming to enhance customer experiences in the high-speed world of eCommerce. But here’s the twist: only 25% of marketers have their customer journeys fully automated, while 44% are cruising with a mix of manual and automated gears. When implementing automation, marketing teams usually aim to go down the f

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in analytics solutions, how they structure your data can extend beyond marketing to encompass overall business activities. The user interface’s friendliness within the analytics platform acts as the bridge, bringing your data to the forefront and giving it meaningful context. Without this bridge, your capacity to unlock the full potential of your

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. Or, you may be considering whether embarking on some partnerships could be the right move. You should find this article useful whichever of those applies to you, or even if you never considered partnering. But if

The fourth edition of Loyalty Trends 2024, prepared by Open Loyalty, reveals that the industry is changing. The pressure is getting higher, and Loyalty and Marketing teams will have to adapt soon if they want to justify their programs to their clients – external and internal. In this blog, I present some takeaways based on these industry trends. Moreover, I propose different ways to prepare your business for these upcoming challenges. Going beyond the report, these are the tw

You’ve mastered the art of email marketing from personalization, targeted segmentation, and email design to compelling content. But how do you gauge the impact of these strategies? Measuring email engagement is key to understanding your audience’s interaction and response to your emails. In this blog, we’ll explore a variety of metrics that will help you assess how effectively your audience is engaging with your content. (👋 To get your content right, our email marketing best

This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic. Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions. Our guest, Nizar Al Qabbani is a Certified Loy

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That means the points have economic value, and can be used to cover the entire purchase amount, or combined with cash to settle the payment obligation. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. That’s in contrast to being offered a restri

Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of 392.5 billion daily emails projected for 2026, it’s no wonder recipients are selective or simply miss your emails. Here’s where the magic of a carefully managed email database and precise targeting comes into play. Its success comes from the quality and relevance of your data! From ensuring your list is top-notch to strategically segmenting y

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. These topics should be of interest for all loyalty marketing professionals, but depending on w