Resources

Your payments data tells a story: ✅ Where your best and best potential customers come from. ✅ What they engage with. ✅ Why they convert...

63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic...

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some...

“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...

As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...

Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout....

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson,...

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...

Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...

A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...

Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....

Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and...

Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...