Resources

The Point​ Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry,...

Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by...

AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...

Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...

Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...

This episode features one of the loyalty industry’s leading strategy experts! Shannon Ottinger is the Vice President of Loyalty...

Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used...

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...

Todays' guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or...

Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer ...

We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the...

A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...

Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment...

Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...

The International Loyalty Awards are the highlight of the global loyalty calendar, with leading loyalty brands from all over the world...

Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result...