Resources

Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout....

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson,...

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...

Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...

A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...

Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....

Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and...

Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...

The Point​ Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry,...

Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by...

AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...

Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...