Resources

With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty...

In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was...

Today's five minute episode of "Let's Talk Loyalty" showcases insights from Manav Fernandez, a leading loyalty practitioner here in the...

As one of the world's most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide - a programme that brings...

Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory...

As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today's episode of "Let's Talk Loyalty", he shares some exciting...

Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit...

Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell...

Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including...

Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With...

Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! In this episode of...

As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty,...

Some years ago, the company recognised some key underlying challenges to retaining happy customers as they began to challenge how the...

With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers,...

The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of...

After seven incredible interviews, this episode looks back at the seven key lessons I’ve learned from my expert guests on the show....

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to...

CX – or “customer experience” has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy –...

As a loyalty marketing professional, Sanjeev Nichani has worked with some of India’s top loyalty programmes, including Loylty Rewardz – a...