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As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown Supermarkets and even some work supporting high performance sports along the way! Boasting exceptional engagement with over 95% of Kiwi consumers enrolled in at least one programme, New Zealand is a small country punching way above its weight in the loyalty industry, due in no small part to the compelling loyalty programmes that Phil and his colleagues built. Listen to this episode to hear the incredible breadth of partnerships Phil led for Air New Zealand, which included the real estate sector, luxury cars and even white goods, transforming the airlines loyalty programme in to a powerful currency capable of driving cash flow to the airline between flights and becoming part of kiwi consumers lives. Across his entire loyalty career, Phil has created clear and compelling loyalty concepts both independently and with key partners, with a focus on simplicity, transparency and integrity, so listen to learn his latest ideas on what's important to consumers in 2021 and beyond. Show Notes: 1) Phil Devlin, Strategic Partnerships 2) Countdown New Zealand 3) Simon Rowles
This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.