Resources

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. First, there are the commercial discussions. Then there is the legal contracting – which involves all key stakeholders in creating a typical 30-40 page contract. Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. After 2-18 months, a new partnership may go live, but d

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities with your overall business objectives. By evaluating success and monitoring campaigns using the right data at the right time, you can gain valuable insights. Full-fledged datasets in an all-encompassing database provide the metrics you need to develop meaningful business KPIs and set targets that drive your business forward. Yet, many digital

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for years and have been working diligently to contribute to this goal. Reputation is one of the most important key metrics in email. It’s why there’s currently a shift in the technical methods used to associate reputation with a brand. It’s essential to be prepared for these changes. In this article, I’ll explore what alterations are on the