Resources

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. First, there are the commercial discussions. Then there is the legal contracting – which involves all key stakeholders in creating a typical 30-40 page contract. Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. After 2-18 months, a new partnership may go live, but d

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for years and have been working diligently to contribute to this goal. Reputation is one of the most important key metrics in email. It’s why there’s currently a shift in the technical methods used to associate reputation with a brand. It’s essential to be prepared for these changes. In this article, I’ll explore what alterations are on the

Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used their mobile phones to make online purchases last year. But how well are your campaigns performing? Are they meeting your expectations or do they need some work? And when was the last time you actually upgraded your mobile marketing? If it’s been a while, don’t worry! You’re in the right place to learn some key tips to transform your mobil

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations, lots of work. If your Loyalty Strategy is working, you should be the choice at each purchase step – Intent to buy, Research options to buy, Decide what to buy, Purchase Intent Marketing influencer Byron Sharp has arg

Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer loyalty. While an email marketing strategy is often based on general best practices or ‘gut feeling,’ it’s often a shot in the dark. Combining your email marketing with growth hacking can optimize your campaigns and help you get the most Return on Invest (ROI). But as marketers are often overwhelmed with big data, many usually focus on reporti

What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline marketing and multi-channel marketing with social media. However, not only is this association incorrect but there is much more to it. Thus, you may be wondering, what does it mean to have a multi-channel approach? How can you optimize your multi-channel strategy and multi-channel marketing campaigns? Multi-channel marketing platforms are a t