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Interactive Rewards
Dec 9, 20245 min read
The Journey to Customer Loyalty
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic...
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Interactive Rewards
Nov 17, 20237 min read
Coalition Loyalty Programs. Should you join one or be one?
“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...
18 views0 comments


Interactive Rewards
Oct 23, 20233 min read
How customer loyalty programs help identify buyer motivations
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...
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Interactive Rewards
Oct 5, 20233 min read
Loyalty Program Psychology Tips
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...
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Interactive Rewards
Aug 25, 20232 min read
A New Loyalty Program Benchmarking Service for Program Operators
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...
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Interactive Rewards
Aug 24, 20234 min read
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
Jul 20, 20239 min read
The Future of Loyalty Programs
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...
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Interactive Rewards
Jun 6, 20231 min read
Insight Story: How Do You Make AI Work For You?
Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...
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Interactive Rewards
May 23, 20234 min read
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
35 views0 comments


Interactive Rewards
May 9, 20237 min read
What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...
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Interactive Rewards
Apr 18, 20231 min read
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...
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Interactive Rewards
Apr 6, 20231 min read
Why All Customer Loyalty Program Should Be Automated
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
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Interactive Rewards
Feb 20, 20231 min read
How Much Is Point-Of-Sale Data Worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...
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Interactive Rewards
Feb 3, 20231 min read
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
6 views0 comments


Interactive Rewards
Jan 11, 20231 min read
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...
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Interactive Rewards
Nov 29, 20222 min read
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...
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Interactive Rewards
Oct 3, 20223 min read
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
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Interactive Rewards
Sep 6, 20228 min read
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
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Interactive Rewards
Aug 24, 20221 min read
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
Aug 2, 20225 min read
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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