Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech influencer about the challenges he faced when changing loyalty program providers.
Hear Mike’s views on the three biggest challenges currently facing the operators of loyalty programs
The need for closer alignment to their Brand values
Use of their customer loyalty data to create commercial outputs
Combining loyalty program data with multiple other sources; including weather & travel information
This article was first published by Customer Strategy Network. Permission to use has been granted by the publisher.