Digital Consumer Trends for 2022
Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do business with.
"Let's Talk Loyalty" was joined by Tim Glomb, VP Content & Data with Cheetah Digital, to learn about the latest research, which features insights from over 5,000 consumers across seven countries.
Tim highlighted the findings that he found most fascinating, including increased consumer desire for personalization at every stage of the customer lifecycle.
We also heard about consumer privacy concerns and communication preferences by age groups.
Tim reminded us that even the biggest brands are constantly reviewing and evolving their strategies and reminded us that we can learn and grow from each other when we're up to date and informed by clear understanding of key consumer priorities.
This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.