Interactive RewardsJul 17, 20201 minLoyalty Leadership using NPS and Customer Lifetime ValueAs the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty,...
Interactive RewardsJul 17, 20202 minA better digital customer experience improves loyaltyThe majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums,...
Interactive RewardsJul 17, 20205 minNurture Marketing: 11 Ways To Make That Second Purchase HappenThis blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to...
Interactive RewardsJul 6, 20201 minAAdvantage - Caring for Loyal Customers through Challenging Times.As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget...