Resources

Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient customer engagement. To make the most out of your tools, we've hand-picked inspiring use cases for your marketing automation strategies. Did you know that B2C businesses using marketing automation have seen a 50% increase in conversion rates? It all starts with putting customer insights at the core as your compass to build successful marketing a

You’d hope that the C-suite would be enthusiastic to fund growth in the loyalty program, because effective loyalty marketing represents huge upside potential, when the program aligns with company objectives and shared values with customers. In the case of the most popular programs, they also represent a major share of companies’ current enterprise value. Yet historically, winning backing from the C-suite for loyalty initiatives has been difficult. Loyalty best-practices are l

This episode is available in audio format on our Let's Talk Loyalty  podcast and in video format on www.Loyalty.TV . Listen To This Episode Here In this episode, Charlie Hills  is joined by Jakub and John  from the Global and UK Shell Go+ Teams. Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led the end-to-end design and launch of the Footlocker Me

For the past 10 years, Currency Alliance has published a loyalty trends article which reflects a bit on what has been working to drive customer engagement. We’ve also reflected on how market dynamics and technology will change the industry. But 2026 is the first year where we would argue the market itself is driving the biggest prevailing trend. While most businesses experiment with AI, consumers are demonstrably already using the technology to shop around for better value. T