In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...

In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...

Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...

Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...

The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...

In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should...

Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...

commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...

In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...

Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social...

Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...

It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...

In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Robbie is a...

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...