Interactive RewardsMay 101 minInsights on Loyalty Innovation with EpsilonIn this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...
Interactive RewardsMay 1010 minIn loyalty, entrepreneurial leaders will winIn a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...
Interactive RewardsMay 107 minWhy a Google Analytics Alternative is Better for Your BusinessIt’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...
Interactive RewardsApr 215 minConsumers turning to ‘buy now pay later’ schemesMillions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
Interactive RewardsApr 211 minDigital Consumer Trends for 2022Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...
Interactive RewardsApr 214 minHow a No-Code Approach Will Help You Speed Up Your MarketingThe irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...
Interactive RewardsMar 291 minLoyalty Statistics and KPI's for SuccessIn this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should...
Interactive RewardsMar 292 minWhen It Comes To Googling Products, Bricks Beat ClicksTraditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...
Interactive RewardsMar 293 minCDP VS CRM : The Seven Differences Every Marketer Needs To KnowCDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...
Interactive RewardsMar 212 minMarketers set to drive deeper customer engagementTaking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...
Interactive RewardsMar 218 minHeadless loyalty enhances composable commercecommercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...
Interactive RewardsMar 218 minWhy Marketers Are Prioritizing First-party Data, GDPR & Data PrivacyData is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
Interactive RewardsMar 12 min6 Ways To Super-Charge B2B Customer ExperiencesThe customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...
Interactive RewardsMar 11 minLoyalty Programmes as Media OwnersIn this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...
Interactive RewardsMar 15 minThe Role Of Data-Driven Customer Experience In Direct To Consumer MarketingBrands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...
Interactive RewardsFeb 171 minCreate Emotional Loyalty With Points For GoodPoints for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social...
Interactive RewardsFeb 172 minConsumers increasingly selective with the data they shareIncreasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...
Interactive RewardsFeb 179 minData-Driven Marketing: What is it and why marketers need itIt’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...
Interactive RewardsJan 171 minSubscription Programmes as a Must-Have Tool for Brand SuccessIn this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Robbie is a...
Interactive RewardsJan 1711 minCustomer Journey Map: A Guide to Transform the Customer ExperienceHeard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...