The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are no...

Some years ago, the company recognised some key underlying challenges to retaining happy customers as they began to challenge how the bra...

The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed to pivot in order to survive. As...

On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate an...

Air Canada has introduced two new Aeroplan features in advance of the re-launch of its loyalty program later this year. Members can buy o...

Consumers come into contact with so many different brands in so many different ways throughout the day. And they expect these touchpoints...

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, an...

Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the coronavir...

Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sal...

With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers, ...

Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly pe...

The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels cle...

Wednesday April 29th, 10 am Pacific, 1 pm Eastern Every brand must find new ways to survive and thrive in these unprecedented times. In t...

The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of som...

Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As G...

After seven incredible interviews, this episode looks back at the seven key lessons I’ve learned from my expert guests on the show. “Let’...

If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged ...

You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of t...

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to thi...

From a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business Rev...