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    • All Posts
    • by Adam Schaffer
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    Search
    Insights on Loyalty Innovation with Epsilon
    Interactive Rewards
    • May 10
    • 1 min

    Insights on Loyalty Innovation with Epsilon

    In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...
    1 view0 comments
    In loyalty, entrepreneurial leaders will win
    Interactive Rewards
    • May 10
    • 10 min

    In loyalty, entrepreneurial leaders will win

    In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...
    4 views0 comments
    Why a Google Analytics Alternative is Better for Your Business
    Interactive Rewards
    • May 10
    • 7 min

    Why a Google Analytics Alternative is Better for Your Business

    It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...
    5 views0 comments
    Consumers turning to ‘buy now pay later’ schemes
    Interactive Rewards
    • Apr 21
    • 5 min

    Consumers turning to ‘buy now pay later’ schemes

    Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
    3 views0 comments
    Digital Consumer Trends for 2022
    Interactive Rewards
    • Apr 21
    • 1 min

    Digital Consumer Trends for 2022

    Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...
    6 views0 comments
    How a No-Code Approach Will Help You Speed Up Your Marketing
    Interactive Rewards
    • Apr 21
    • 4 min

    How a No-Code Approach Will Help You Speed Up Your Marketing

    The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...
    1 view0 comments
    Loyalty Statistics and KPI's for Success
    Interactive Rewards
    • Mar 29
    • 1 min

    Loyalty Statistics and KPI's for Success

    In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should...
    7 views0 comments
    When It Comes To Googling Products, Bricks Beat Clicks
    Interactive Rewards
    • Mar 29
    • 2 min

    When It Comes To Googling Products, Bricks Beat Clicks

    Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...
    3 views0 comments
    CDP VS CRM : The Seven Differences Every Marketer Needs To Know
    Interactive Rewards
    • Mar 29
    • 3 min

    CDP VS CRM : The Seven Differences Every Marketer Needs To Know

    CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...
    12 views0 comments
    Marketers set to drive deeper customer engagement
    Interactive Rewards
    • Mar 21
    • 2 min

    Marketers set to drive deeper customer engagement

    Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...
    3 views0 comments
    Headless loyalty enhances composable commerce
    Interactive Rewards
    • Mar 21
    • 8 min

    Headless loyalty enhances composable commerce

    commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...
    1 view0 comments
    Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy
    Interactive Rewards
    • Mar 21
    • 8 min

    Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy

    Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
    2 views0 comments
    6 Ways To Super-Charge B2B Customer Experiences
    Interactive Rewards
    • Mar 1
    • 2 min

    6 Ways To Super-Charge B2B Customer Experiences

    The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...
    14 views0 comments
    Loyalty Programmes as Media Owners
    Interactive Rewards
    • Mar 1
    • 1 min

    Loyalty Programmes as Media Owners

    In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...
    14 views0 comments
    The Role Of Data-Driven Customer Experience In Direct To Consumer Marketing
    Interactive Rewards
    • Mar 1
    • 5 min

    The Role Of Data-Driven Customer Experience In Direct To Consumer Marketing

    Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...
    12 views0 comments
    Create Emotional Loyalty With Points For Good
    Interactive Rewards
    • Feb 17
    • 1 min

    Create Emotional Loyalty With Points For Good

    Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social...
    9 views0 comments
    Consumers increasingly selective with the data they share
    Interactive Rewards
    • Feb 17
    • 2 min

    Consumers increasingly selective with the data they share

    Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...
    6 views0 comments
    Data-Driven Marketing: What is it and why marketers need it
    Interactive Rewards
    • Feb 17
    • 9 min

    Data-Driven Marketing: What is it and why marketers need it

    It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...
    14 views0 comments
    Subscription Programmes as a Must-Have Tool for Brand Success
    Interactive Rewards
    • Jan 17
    • 1 min

    Subscription Programmes as a Must-Have Tool for Brand Success

    In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Robbie is a...
    12 views0 comments
    Customer Journey Map: A Guide to Transform the Customer Experience
    Interactive Rewards
    • Jan 17
    • 11 min

    Customer Journey Map: A Guide to Transform the Customer Experience

    Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...
    16 views0 comments
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    We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers.


    We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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