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The Role of Communications to Drive Loyalty - Short Summary Show
Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and...
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Interactive Rewards
- Sep 21
- 14 min
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
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Interactive Rewards
- Sep 21
- 8 min
Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...
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Interactive Rewards
- Sep 6
- 15 min
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
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Interactive Rewards
- Sep 6
- 8 min
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
2 views0 comments
Interactive Rewards
- Sep 6
- 7 min
How To Build A Single Customer View To Improve Your CX
Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital...
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Interactive Rewards
- Aug 24
- 1 min
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
- Aug 24
- 1 min
Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating
How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find...
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Interactive Rewards
- Aug 24
- 8 min
How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...
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Interactive Rewards
- Aug 2
- 1 min
Getting Loyalty Unstuck in 2022
In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their...
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Interactive Rewards
- Aug 2
- 5 min
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
- Aug 2
- 8 min
Customer Loyalty: Turning New Customers Into Returning Customers With Exceptional CX
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...
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Interactive Rewards
- Jul 19
- 4 min
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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Interactive Rewards
- Jul 19
- 1 min
Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professional
This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...
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Interactive Rewards
- Jul 19
- 7 min
Creating Outstanding CX for Finance With Data Privacy as Top Priority
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...
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Interactive Rewards
- Jul 7
- 5 min
Consumers Turning To 'Buy Now Pay Later' Schemes
Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
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Interactive Rewards
- Jul 7
- 1 min
How Can Loyalty Marketers Support Sustainability Goals?
Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in...
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Interactive Rewards
- Jul 6
- 3 min
Personify XP : A Cookieless World Is About To Come
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...
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Interactive Rewards
- Jun 23
- 10 min
Loyalty technology for the API economy
‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...
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Interactive Rewards
- Jun 22
- 1 min
Building Your Program's Profitability - Loyalty's Hidden Potential
Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in...
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