The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard...

A study by video experience platform provider Vidyard has revealed the surprising extent to which the number of videos shared by...

Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem...

This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa. In March...

Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer...

What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really...

The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage...

Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being...

Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email ...

While it’s easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer...

My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we...

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every...

We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any...

While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI ‘Consumer...

South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance...

Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle...

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce...

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure...

Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated...

What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first? In...