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In collaboration with Customer Strategy Network, we offer bespoke consulting services to brands looking to elevate their programs in the increasingly competitive marketplace



Benchmarking program performance against the overall industry and/or other programs in your category or region.


Analysis and understanding of the current landscape for customer loyalty, the different global models for customer engagement and how these can work given your own operational model and key performance indicators.


End-to-end tendering process for a new program such as supplier selection, evaluation and contracting.


Audit existing MarTech technology which is ensuring alignment with customer outputs, commercial performance, data optimisation and CRM journey mapping.


Design, implement and operation of a new loyalty program including:

  • Business Case Creation included customer lifetime value predictions & liability management.

  • CRM journey mapping.

  • Social engagement strategies & measurement.

  • Go to market plan, employee training & media awareness.

  • Content creation & distribution.

  • Reward strategy and partnerships.

  • Supplier selection, evaluation & contracting.

The Customer Strategy Network ...

is a global consortium of leading independent customer loyalty practitioners, strategists and academics who come together to help businesses of all sizes better leverage and grow their customer assets throughout the entire customer lifecycle.

CSN provides trusted perspective ...

on customer loyalty based around the specialisms contained within the global network; behavioural science, customer value engineering, training, technology, payments convergence, multi-tenant, privacy & regulation, customer management innovation and customer research.

In a world of increasingly ...

well-designed and optimised customer insights, marketing automation and loyalty programs, also CSN helps make those marginal gains needed to deliver sustainable competitive advantage, solving complex problems relating to ongoing customer engagement.

Our Partners are professional ...

easy to work with and deliver a quality service both as a collective and through their individual businesses.

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