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Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...
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Interactive Rewards
Feb 18, 20202 min
9 Keys to Optimizing your Welcome Email Program
With the New Year behind us, email marketers are quickly transitioning from planning to implementation. An often forgotten, but vital...
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Feb 4, 20203 min
Mapp Cloud Now Has Magento 2 Support
Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing...
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Feb 4, 20202 min
Digital Marketing Trends in Retail that Drive Sales and Engage Shoppers
More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world,...
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Jan 18, 20202 min
What is Customer Success?
So what is customer success? It is a no-brainer, right? Customers are successful in a company’s product. The above statement is just a...
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Interactive Rewards
Jan 18, 20203 min
Witt Weiden Boosts Revenue From Email Marketing By 56% [Case Study]
Witt Weiden, founded in 1907, is a German mail-order house for clothing with a thriving presence in Europe, Russia, and the USA. Catering...
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Jan 18, 20204 min
Are You Really a Data-Driven Marketer?
You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias...
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Nov 11, 20194 min
Everything You Always Wanted to Know About Email Bounces
If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give...
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Nov 11, 20193 min
How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates
How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...
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Nov 11, 20191 min
Failure : Why Loyalty Programs Fail?
The Delphi Report is an annual report jointly published by the Wise Marketer and the Loyalty Academy, a leading global resource of news,...
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Sep 10, 20192 min
Marketers, Stop Saying Email is Dead
Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues...
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Sep 6, 20195 min
How To Maximize Customer-Centricity In Your Mobile Marketing Approach
79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by...
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Sep 6, 20192 min
MAPP Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer...
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Aug 23, 20191 min
How to Optimize Your Marketing Technology Stack with Unified Customer Data
This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge...
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Aug 20, 20193 min
The New Role Of CDP In Data-Driven Marketing
How many is quintillion? Good news; we have a tremendous amount of data about consumer behavior. Targeting and reaching customers with...
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Aug 20, 20192 min
The 10-Step Checklist To Kickass Email Deliverability Results
The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email...
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Aug 6, 20193 min
3 Ways to Capture Data without Annoying Your Website Visitors
Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of...
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Aug 6, 20192 min
Get Better Email Open Rates With Mapp’s “Best Send Out Time” Feature
When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the...
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