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Audience Segmentation

With Audience Segmentation, the whole process of selecting and filtering your target audience has become far more intuitive, making it easier and faster to choose the right audience at the right time.

Audience Segmentation makes it straightforward to define rules for the precise selection of contacts for automated marketing campaigns based on specified customer attributes, behavior and status.

The solution provides easy access to selection criteria, as well as fast insights into resulting contact counts. Audience Segmentation's simple interface enables a marketer to use drag and drop to create and edit selection terms, discover the available selection criteria by scanning or filtering categories, and to configure complex selection criteria using easy-to-understand controls.

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Configure Complex Selection Criteria Via
Easy-To-Use Panel Controls

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