Brands are seen as being ‘authentic’ when they show support of social causes through monetary and in-kind donations, openly share their...

Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads...

Twenty-seven percent of consumers surveyed by Simplr in the company’s June 2020 State of CX study said customer service wait times on...

Rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the...

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to...

Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...

The majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums,...

Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused...

The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are...

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus,...

Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG...

The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels...

Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As...

If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged...

From a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business...

A favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard...

So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...