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Interactive Rewards
Insight Story: How Do You Make AI Work For You?
Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...
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Interactive Rewards
- May 23
- 4 min
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
- May 9
- 7 min
What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...
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Interactive Rewards
- Apr 18
- 1 min
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...
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Interactive Rewards
- Apr 6
- 1 min
Why All Customer Loyalty Program Should Be Automated
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
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Interactive Rewards
- Feb 20
- 1 min
How Much Is Point-Of-Sale Data Worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...
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Interactive Rewards
- Feb 3
- 1 min
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
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Interactive Rewards
- Jan 11
- 1 min
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...
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Interactive Rewards
- Nov 29, 2022
- 2 min
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...
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Interactive Rewards
- Oct 3, 2022
- 3 min
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
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Interactive Rewards
- Sep 6, 2022
- 8 min
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
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Interactive Rewards
- Aug 24, 2022
- 1 min
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
- Aug 2, 2022
- 5 min
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
- Jul 19, 2022
- 4 min
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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Interactive Rewards
- Jul 7, 2022
- 5 min
Consumers Turning To 'Buy Now Pay Later' Schemes
Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
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Interactive Rewards
- May 23, 2022
- 4 min
Most consumers feel customer service is an afterthought
Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences,...
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Interactive Rewards
- Mar 29, 2022
- 2 min
When It Comes To Googling Products, Bricks Beat Clicks
Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...
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Interactive Rewards
- Mar 21, 2022
- 2 min
Marketers set to drive deeper customer engagement
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...
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Interactive Rewards
- Mar 1, 2022
- 2 min
6 Ways To Super-Charge B2B Customer Experiences
The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...
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Interactive Rewards
- Feb 17, 2022
- 2 min
Consumers increasingly selective with the data they share
Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...
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