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Interactive Rewards
Coalition Loyalty Programs. Should you join one or be one?
“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...
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Interactive Rewards
- Oct 23
- 3 min
How customer loyalty programs help identify buyer motivations
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...
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Interactive Rewards
- Oct 5
- 3 min
Loyalty Program Psychology Tips
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...
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Interactive Rewards
- Aug 25
- 2 min
A New Loyalty Program Benchmarking Service for Program Operators
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...
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Interactive Rewards
- Aug 24
- 4 min
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
- Jul 20
- 8 min
The Future of Loyalty Programs
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...
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Interactive Rewards
- Jun 6
- 1 min
Insight Story: How Do You Make AI Work For You?
Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...
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Interactive Rewards
- May 23
- 4 min
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
- May 9
- 7 min
What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...
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Interactive Rewards
- Apr 18
- 1 min
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...
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Interactive Rewards
- Apr 6
- 1 min
Why All Customer Loyalty Program Should Be Automated
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
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Interactive Rewards
- Feb 20
- 1 min
How Much Is Point-Of-Sale Data Worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...
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Interactive Rewards
- Feb 3
- 1 min
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
6 views0 comments
Interactive Rewards
- Jan 11
- 1 min
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...
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Interactive Rewards
- Nov 29, 2022
- 2 min
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...
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Interactive Rewards
- Oct 3, 2022
- 3 min
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
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Interactive Rewards
- Sep 6, 2022
- 8 min
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
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Interactive Rewards
- Aug 24, 2022
- 1 min
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
- Aug 2, 2022
- 5 min
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
- Jul 19, 2022
- 4 min
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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