Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer...

While it’s easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer...

Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated...

Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk...

As consumers hunkered down at home during most of 2020, their spending on consumer packaged goods grew by an average of 19% compared to...

Customer experience quality in Australia’s financial services industry sectors remains largely undifferentiated, according to...

Wyndham Rewards has again been named the best hotel loyalty program in the USA Today Readers’ Choice Awards. At the same time, its...

As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers...

It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that...

Brands are seen as being ‘authentic’ when they show support of social causes through monetary and in-kind donations, openly share their...

Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads...

Twenty-seven percent of consumers surveyed by Simplr in the company’s June 2020 State of CX study said customer service wait times on...

Rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the...

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to...

Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...

The majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums,...

Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused...

The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are...

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus,...

Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG...