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Interactive Rewards
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...
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Interactive Rewards
- Nov 29, 2022
- 2 min
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...
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Interactive Rewards
- Oct 3, 2022
- 3 min
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
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Interactive Rewards
- Sep 6, 2022
- 8 min
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
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Interactive Rewards
- Aug 24, 2022
- 1 min
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
- Aug 2, 2022
- 5 min
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
- Jul 19, 2022
- 4 min
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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Interactive Rewards
- Jul 7, 2022
- 5 min
Consumers Turning To 'Buy Now Pay Later' Schemes
Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
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Interactive Rewards
- May 23, 2022
- 4 min
Most consumers feel customer service is an afterthought
Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences,...
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Interactive Rewards
- Mar 29, 2022
- 2 min
When It Comes To Googling Products, Bricks Beat Clicks
Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...
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Interactive Rewards
- Mar 21, 2022
- 2 min
Marketers set to drive deeper customer engagement
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...
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Interactive Rewards
- Mar 1, 2022
- 2 min
6 Ways To Super-Charge B2B Customer Experiences
The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...
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Interactive Rewards
- Feb 17, 2022
- 2 min
Consumers increasingly selective with the data they share
Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...
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Interactive Rewards
- Dec 9, 2021
- 3 min
Most Consumers Will Defect After Repeated Miscommunications
Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they...
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Interactive Rewards
- Nov 24, 2021
- 3 min
Retail industry most targeted by malicious emails
Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021,...
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Interactive Rewards
- Nov 8, 2021
- 2 min
Consumers Are No Longer In The 'Panic Purchase' Mindset
Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to...
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Interactive Rewards
- Oct 22, 2021
- 2 min
Study identifies five types of incentive-seeking customer
Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel...
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Interactive Rewards
- Oct 6, 2021
- 3 min
Businesses Aren’t Delivering Frictionless Customer Experiences
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience...
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Interactive Rewards
- Sep 3, 2021
- 2 min
Customer Retention Efforts Boost Revenues By 40%
There is still incredible value to be found in activating, engaging, and retaining existing customers, rather than simply concentrating...
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Interactive Rewards
- Jul 6, 2021
- 2 min
Retail customer service expectations are still changing
Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer...
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