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    Search
    When It Comes To Googling Products, Bricks Beat Clicks
    Interactive Rewards
    • Mar 29
    • 2 min

    When It Comes To Googling Products, Bricks Beat Clicks

    Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...
    3 views0 comments
    Marketers set to drive deeper customer engagement
    Interactive Rewards
    • Mar 21
    • 2 min

    Marketers set to drive deeper customer engagement

    Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...
    3 views0 comments
    6 Ways To Super-Charge B2B Customer Experiences
    Interactive Rewards
    • Mar 1
    • 2 min

    6 Ways To Super-Charge B2B Customer Experiences

    The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...
    14 views0 comments
    Consumers increasingly selective with the data they share
    Interactive Rewards
    • Feb 17
    • 2 min

    Consumers increasingly selective with the data they share

    Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...
    6 views0 comments
    Most Consumers Will Defect After Repeated Miscommunications
    Interactive Rewards
    • Dec 9, 2021
    • 3 min

    Most Consumers Will Defect After Repeated Miscommunications

    Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they...
    9 views0 comments
    Retail industry most targeted by malicious emails
    Interactive Rewards
    • Nov 24, 2021
    • 3 min

    Retail industry most targeted by malicious emails

    Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021,...
    8 views0 comments
    Consumers Are No Longer In The 'Panic Purchase' Mindset
    Interactive Rewards
    • Nov 8, 2021
    • 2 min

    Consumers Are No Longer In The 'Panic Purchase' Mindset

    Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to...
    12 views0 comments
    Study identifies five types of incentive-seeking customer
    Interactive Rewards
    • Oct 22, 2021
    • 2 min

    Study identifies five types of incentive-seeking customer

    Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel...
    20 views0 comments
    Businesses Aren’t Delivering Frictionless Customer Experiences
    Interactive Rewards
    • Oct 6, 2021
    • 3 min

    Businesses Aren’t Delivering Frictionless Customer Experiences

    Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience...
    9 views0 comments
    Customer Retention Efforts Boost Revenues By 40%
    Interactive Rewards
    • Sep 3, 2021
    • 2 min

    Customer Retention Efforts Boost Revenues By 40%

    There is still incredible value to be found in activating, engaging, and retaining existing customers, rather than simply concentrating...
    14 views0 comments
    Retail customer service expectations are still changing
    Interactive Rewards
    • Jul 6, 2021
    • 2 min

    Retail customer service expectations are still changing

    Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer...
    12 views0 comments
    The 42 Keys for Spectacular Customer Experiences
    Interactive Rewards
    • Jun 8, 2021
    • 4 min

    The 42 Keys for Spectacular Customer Experiences

    While it’s easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer...
    15 views0 comments
    Marketers increased digital innovation due to pandemic
    Interactive Rewards
    • Apr 19, 2021
    • 2 min

    Marketers increased digital innovation due to pandemic

    Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated...
    11 views0 comments
    A Great Customer Experience Is Key To Business Success
    Interactive Rewards
    • Apr 5, 2021
    • 3 min

    A Great Customer Experience Is Key To Business Success

    Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk...
    9 views0 comments
    CPG purchases up 19% in 2020 thanks to pandemic
    Interactive Rewards
    • Mar 22, 2021
    • 3 min

    CPG purchases up 19% in 2020 thanks to pandemic

    As consumers hunkered down at home during most of 2020, their spending on consumer packaged goods grew by an average of 19% compared to...
    10 views0 comments
    Australian FSI brands struggle to differentiate CX quality
    Interactive Rewards
    • Jan 25, 2021
    • 2 min

    Australian FSI brands struggle to differentiate CX quality

    Customer experience quality in Australia’s financial services industry sectors remains largely undifferentiated, according to...
    10 views0 comments
    Wyndham Rewards voted ‘best hotel loyalty program’ again
    Interactive Rewards
    • Jan 5, 2021
    • 2 min

    Wyndham Rewards voted ‘best hotel loyalty program’ again

    Wyndham Rewards has again been named the best hotel loyalty program in the USA Today Readers’ Choice Awards. At the same time, its...
    55 views0 comments
    Consumers change holiday shopping ideas thanks to Covid-19
    Interactive Rewards
    • Dec 21, 2020
    • 4 min

    Consumers change holiday shopping ideas thanks to Covid-19

    As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers...
    7 views0 comments
    Customer Engagement and Return on Loyalty
    Interactive Rewards
    • Nov 24, 2020
    • 5 min

    Customer Engagement and Return on Loyalty

    It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that...
    19 views0 comments
    What Drives Consumer Feelings About the Customer Experience?
    Interactive Rewards
    • Nov 9, 2020
    • 2 min

    What Drives Consumer Feelings About the Customer Experience?

    Brands are seen as being ‘authentic’ when they show support of social causes through monetary and in-kind donations, openly share their...
    11 views0 comments
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    We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers.


    We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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