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Customer Engagement and Return on Loyalty
It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that...
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Interactive Rewards
- Nov 9, 2020
- 2 min
What Drives Consumer Feelings About the Customer Experience?
Brands are seen as being ‘authentic’ when they show support of social causes through monetary and in-kind donations, openly share their...
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Interactive Rewards
- Oct 21, 2020
- 2 min
Digital ad spending grows despite the tough economy
Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads...
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Interactive Rewards
- Oct 7, 2020
- 3 min
27% Of Brand Loyalty Is At Risk Following Pandemic
Twenty-seven percent of consumers surveyed by Simplr in the company’s June 2020 State of CX study said customer service wait times on...
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Interactive Rewards
- Sep 21, 2020
- 3 min
Marketing has to change to keep up with customers
Rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the...
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Interactive Rewards
- Aug 21, 2020
- 2 min
52% Of marketers increased spend after pandemic started
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to...
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Interactive Rewards
- Aug 7, 2020
- 2 min
COVID-19 pushed shoppers to switch retailers & brands
Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...
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Interactive Rewards
- Jul 17, 2020
- 2 min
A better digital customer experience improves loyalty
The majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums,...
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Interactive Rewards
- Jul 6, 2020
- 2 min
Humanity is what’s missing from your loyalty program
Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused...
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Interactive Rewards
- Jun 22, 2020
- 3 min
Consumers making long-term switch to digital channels
The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are...
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Interactive Rewards
- May 20, 2020
- 3 min
Four actions CMOs should take immediately
Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus,...
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Interactive Rewards
- May 20, 2020
- 3 min
Shoppers are now prioritizing convenience and value
Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG...
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Interactive Rewards
- May 4, 2020
- 4 min
How Loyalty can help put your business back on track
The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels...
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Interactive Rewards
- Apr 17, 2020
- 4 min
New Generation Z data poses a critical question
Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As...
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Interactive Rewards
- Mar 27, 2020
- 2 min
Who are your most engaged members?
If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged...
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Interactive Rewards
- Mar 16, 2020
- 4 min
The Key Question of Loyalty
From a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business...
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Interactive Rewards
- Mar 3, 2020
- 4 min
Payment-Led Loyalty – Simply Rewarding
A favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard...
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Interactive Rewards
- Feb 18, 2020
- 2 min
Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...
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