Your Evaluation Guide to Digital Marketing Platforms

This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform.

The guide is designed for companies that: • have outgrown their current marketing cloud • want to scale their cross-channel marketing efforts • don’t find value in their current marketing automation tool • need to consolidate point solutions (e.g. ESP, mobile, DMP, CDP) • want an all-in-one platform • aspire to build 360-degree customer views

This article was first published by MAPP. Permission to use has been granted by the publisher.