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Your Evaluation Guide to Digital Marketing Platforms

Updated: Jun 4

This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform.


The guide is designed for companies that: • have outgrown their current marketing cloud • want to scale their cross-channel marketing efforts • don’t find value in their current marketing automation tool • need to consolidate point solutions (e.g. ESP, mobile, DMP, CDP) • want an all-in-one platform • aspire to build 360-degree customer views


This article was first published by MAPP. Permission to use has been granted by the publisher.

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We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers. 


We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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