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Interactive Rewards
Click With Your Email Audience : 9 Tips To Enhance Click Rates And Engagement
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...
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Interactive Rewards
- May 23
- 10 min
11 Essential Tips for Revenue-Boosting Mobile Marketing
Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used...
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Interactive Rewards
- Apr 18
- 7 min
How Growth Hacking Your Email Marketing Improves Performance
Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer ...
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Interactive Rewards
- Apr 6
- 5 min
How To Get The Best Value From Your Martech Stack
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment...
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Interactive Rewards
- Jan 11
- 9 min
Everything You Need To Know About Mobile Marketing
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to...
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Interactive Rewards
- Dec 21, 2022
- 4 min
ScandiKitchen: Importance of email marketing and understanding your audience
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or ...
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Interactive Rewards
- Dec 14, 2022
- 5 min
3 Risks Of Giving Away The Ownership Of Your Customer Data To Your Analytics Provider
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse....
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Interactive Rewards
- Nov 29, 2022
- 7 min
Optimize Your Marketing Reach in 5 Simple Steps
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should...
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Interactive Rewards
- Nov 7, 2022
- 6 min
How To Reduce Cart Abandonment To Drive Sales
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a...
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Interactive Rewards
- Oct 20, 2022
- 4 min
4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...
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Interactive Rewards
- Oct 3, 2022
- 7 min
How To Improve Your Data Literacy To Drive Customer Loyalty Programs
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....
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Interactive Rewards
- Sep 21, 2022
- 8 min
Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...
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Interactive Rewards
- Aug 24, 2022
- 8 min
How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...
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Interactive Rewards
- Jul 19, 2022
- 7 min
Creating Outstanding CX for Finance With Data Privacy as Top Priority
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...
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Interactive Rewards
- Jul 6, 2022
- 3 min
Personify XP : A Cookieless World Is About To Come
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...
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Interactive Rewards
- Jun 22, 2022
- 4 min
Flourish: The Cost of ‘Getting It Wrong’
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or ...
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Interactive Rewards
- Jun 8, 2022
- 8 min
Why Marketers Are Prioritizing First-Party Data, GDPR & Data Privacy
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
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Interactive Rewards
- May 23, 2022
- 3 min
What Are the Biggest Drivers to Adopting a Customer-Centric Culture?
With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and...
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Interactive Rewards
- May 10, 2022
- 7 min
Why a Google Analytics Alternative is Better for Your Business
It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...
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Interactive Rewards
- Apr 21, 2022
- 4 min
How a No-Code Approach Will Help You Speed Up Your Marketing
The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...
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