Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...

What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...