by Gabriele Noaro

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Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

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Data-Driven Marketing: What is it and why marketers need it

It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...

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Customer Journey Map: A Guide to Transform the Customer Experience

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...

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13 Things to Consider While Improving Your Multichannel Marketing

What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...