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Optimising Email Campaigns with AI and Machine Learning Insights
How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås, Partner...
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Interactive Rewards
Oct 20, 20224 min read
4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...
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Interactive Rewards
Oct 20, 20228 min read
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
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Interactive Rewards
Oct 3, 202211 min read
Loyalty Marketers: Get Ready For The Deliberate Consumer
The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
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Interactive Rewards
Oct 3, 20223 min read
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
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Interactive Rewards
Oct 3, 20228 min read
How To Improve Your Data Literacy To Drive Customer Loyalty Programs
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....
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Interactive Rewards
Sep 21, 20221 min read
The Role of Communications to Drive Loyalty - Short Summary Show
Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and...
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Interactive Rewards
Sep 21, 202214 min read
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
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Interactive Rewards
Sep 21, 20228 min read
Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...
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Interactive Rewards
Sep 6, 202216 min read
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
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Interactive Rewards
Sep 6, 20228 min read
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
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Interactive Rewards
Aug 24, 20221 min read
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
Aug 24, 20221 min read
Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating
How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find...
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Interactive Rewards
Aug 24, 20228 min read
How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...
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Interactive Rewards
Aug 2, 20221 min read
Getting Loyalty Unstuck in 2022
In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their...
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Interactive Rewards
Aug 2, 20225 min read
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
Aug 2, 20228 min read
Customer Loyalty: Turning New Customers Into Returning Customers With Exceptional CX
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...
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Interactive Rewards
Jul 19, 20224 min read
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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Interactive Rewards
Jul 19, 20221 min read
Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professional
This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...
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Interactive Rewards
Jul 19, 20227 min read
Creating Outstanding CX for Finance With Data Privacy as Top Priority
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...
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