Resources

AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...

This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving...

A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...

INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...

Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to...

Bonus earning on specific everyday spending categories – think gas and groceries – have long been a pillar of credit card loyalty ...

Cécile Henry is the IBL Group Loyalty Manager. She manages their home country loyalty programme in Mauritius called Wiiv rewards. Wiiv...

It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or ...

@Antavo’s Global Customer Loyalty Report 2023 is finally here! Following last year’s success, the company has expanded their research to...

With consumer trust at an all-time low, marketers are increasingly exploring how they can use gamification and fun to capture data and...

Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse....

Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...

Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should...

On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...

As editor of the UK's most popular frequent flyer website Head for Points, Rob Burgess brings a unique and highly informed perspective on...

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...

There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a...

How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås, Partner...

The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...