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Failure : Why Loyalty Programs Fail?

Updated: Jun 4

The Delphi Report is an annual report jointly published by the Wise Marketer and the Loyalty Academy, a leading global resource of news, insights, and research for the Customer and Loyalty marketing industry.


This year’s report tapped a group of 34 leading loyalty practitioners from 14 different loyalty markets around the world for their insights as we turn our attention to a very thorny question – Why Loyalty Programs Fail.


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This article was first published by The Wise Marketer. Permission to use has been granted by the publisher.

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We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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