Interactive RewardsJan 25, 20213 minGeneration Z Consumers and the Future of BrandingBy Dr. Karling Lee A brand is often seen as the idea or image that customers or consumers have in mind when thinking about specific...
Interactive RewardsDec 22, 20203 minWho is eating your marketing budget?Well, not all of it has gone into the special Meat Stack sandwich at Subway. Half, or if not more, of marketing budgets are now spent on...