Resources

commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...

In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...

Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social...

Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...

It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...

In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Robbie is a...

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...

Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to...

While the majority of Generation Z consumers are keen on credit card rewards (86% want cash back, 84% want rewards that don’t expire, and...

In our groundbreaking 2018 Delphi Report – The Future of Loyalty Marketing – The Wise Marketer identified emerging trends associated with...

With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu...

Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London....

The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with...

Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they...

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...

As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown...