Resources

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...

“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...

Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....

Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and...

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...

Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...

We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...

Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...

How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find...

At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...

In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their...

(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...

Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...

Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...

This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...

Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...

Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in...