Resources

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer...

This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge...

How many is quintillion? Good news; we have a tremendous amount of data about consumer behavior. Targeting and reaching customers with...

The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email...

Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of...

When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the...

How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t...

A/B testing isn’t just a buzz term that is going to go away with time. A/B testing is your train ticket into understanding your visitor’s...

Your logo is your main visual identifier. Oftentimes people will only get a glimpse of your brand if they open your email and see it at...

Gmail recently announced the introduction of its AMP (“Accelerated Mobile Pages”) within email. This will not only enable content to load...

Are you keeping track on what’s happening in the world of customer experience? Our guide to the five CX trends that matter will ensure...

You’ve done it. You created an amazing marketing campaign, and you’ve got thousands of new contacts stacked up in your marketing...

Studies show email remains one of the most powerful and cost-effective tools in the digital marketers’ arsenal – especially when it comes...

People are consumed by their mobile devices today with mobile usage continuing to grow. The question for marketers is what is the best...

Reaching your target audience can be a hard task in a world ruled by automated email marketing campaigns. To overcome this, two concepts...

This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each...