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How to Optimize Your Marketing Technology Stack with Unified Customer Data

Updated: Jun 4

This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge lies with deep-rooted data silos that cause fragmented data and, in turn, fragmented marketing. The solution can be found in breaking down those data silos, allowing for the free flow of data between marketing technology platforms and organizational departments. With this converged data infrastructure, the marketer will be able to create a 360-degree profile of their individual customers, providing the foundation for truly customer-centric marketing.

  • Find out how data silos are impeding your business’ success

  • Learn how to break through silos and converge data on a customer data platform (CDP)

  • Discover how single customer profiles based on real-time data will enable customer-centric marketing

This article was first published by MAPP. Permission to use has been granted by the publisher.

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We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers. 


We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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