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This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge lies with deep-rooted data silos that cause fragmented data and, in turn, fragmented marketing. The solution can be found in breaking down those data silos, allowing for the free flow of data between marketing technology platforms and organizational departments. With this converged data infrastructure, the marketer will be able to create a 360-degree profile of their individual customers, providing the foundation for truly customer-centric marketing.
Find out how data silos are impeding your business’ success
Learn how to break through silos and converge data on a customer data platform (CDP)
Discover how single customer profiles based on real-time data will enable customer-centric marketing
This article was first published by MAPP. Permission to use has been granted by the publisher.