Customer Engagement Platform
Omni-Channel Marketing Platform
ONE Platform for All Digital Marketing Channels to power the customer experience across Email, Mobile, Social, and Web.
Connect with your customers across Email, Mobile, Social Media, Web, or any combination of these channels. Our Customer Engagement Platform makes it easy to analyse and leverage your customer interaction data to individualize and optimize your marketing communications.
Now you can engage with current and potential customers across paid, owned, and earned media. Customer Engagement Platform is a CRM solution combining digital marketing management with execution. Run your marketing campaigns with exceptional efficiency and track campaign performance. Engage customer relationship through timely, optimised experiences.
Customer Engagement Platform Capabilities
Build & deliver multi-channel campaigns
Meet growing needs with a scalable, all-in-one solution
Automate engagement with prospects & customers
Optimise campaigns by tracking and testing every message in real-time with no technical expertise required
Use powerful data integration to create individualised content and deliver it through the most appropriate digital channel
Data Management made easy.
Using the right marketing insights
Collecting, matching and then actually using customer data from ALL your marketing channels through a Data Management Platform is key to successful customer engagement. The DMP integrates your data with the major advertising and marketing platforms.
Email, SMS or mobile push? Send personalized and engaging messages via the most appropriate channel. Remain interesting, relevant and timely to stand out from the noise ensuring that WHEN consumers are ready to make a purchase - YOUR brand is at the top of their mind.
Marketing automation with a click.
Audience segmentation helps you win.
The Segmentation Builder and an Automation Whiteboard within Mapp can help you capture customers that show intent to buy but fall through the cracks of CRM. See how you can build automation flows to nurture leads that will become high value customers.
Consumers are more likely to remain engaged if they receive relevant messages that are tailored especially for them. We reach target audiences via premium publisher networks and make sure to segment data on the way in – from the first engagement.