Resources

Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...

‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...

Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in...

Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or ...

Albertsons is one of the largest food and drug retailers in the United States. In today’s episode, "Let's Talk Loyalty" meets Matthew...

More than 40% of retail and e-commerce organisations have struggled to find the most efficient tools or tech stack for data acquisition...

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of...

Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences,...

With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and...

In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...

In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...

Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...

Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...

The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...

In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should...

Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites...

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to...