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In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was researched, compiled and published by Mike Capizzi, a loyalty expert and Dean of the Loyalty Academy. Mike's report identifies and explains the top TEN reasons for the failure of loyalty programmes based on insights from 34 global loyalty experts who together boast a combined total of over 500 years of loyalty marketing expertise! We discuss the power and problems of collecting and using consumer data, the role of clear, powerful and compelling communications, setting and measuring relevant KPI's, as well as the ongoing challenge of ensuring C-Suite support for any loyalty programme to be successful. Show Notes: 1) Why Loyalty Program Fail - Episode #11 of "Let's Talk Loyalty" 2) Mike Capizzi 3) FREE report "Why Loyalty Programs Fail" - registration required.
This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.