Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing customers about new offers. Because, regardless of whether on a computer or a smartphone, promo and newsletter emails are opened, read, and clicked.
However, creating and sending emails remains also a challenge in retail and e-commerce. Target audiences have to be formed, the content has to be written, mailings need to be created, sent and analyzed. This process is much easier if the online shop and the email marketing tool are optimally integrated. The combination of shop systems and marketing software allows highly targeted email marketing activities based on the customer lifecycle of each individual shopper. For successful retention marketing, existing customers can be engaged, and new customers can be converted into recurring shoppers.
In the current market, only very few shopping software is ready for professional use – even by large online stores. Magento 2 is one of them. With the retail sector being one of Mapp’s largest markets, it was a no brainer to integrate with one of the biggest and best online e-commerce platforms. It is with great gusto that we announce our integration with Magento 2.
This is an important time for us at Mapp. With our recent acquisition of Webtrekk, our platform’s features and functionality became an even better fit for retail markets. With that in mind, we wanted to take our time with Magento and do the integration right.
Online shop and email marketing sync at its best
Customers, subscribers, orders; anything goes. The integration with Magento 2 is seamless, allowing your Magento store to sync any sort of data with the Mapp Cloud.
Mapp Cloud then allows you to stay in contact with customers in a highly personalized manner. It also benefits the modern marketer by offering insights and analytics based on previous purchases and other information collected within the Magento ecosystem.
All of the integration is done using Mapp Connect technology to easily map fields and data sources to the customer profile. This means less time is spent setting up and maintaining the integration as these two systems update and change by themselves. It connects your online shop and automatically syncs crucial information to Mapp. You will be able to use your Magento data with Mapp Cloud to create customized audiences, personalize your messages, and automate retention marketing.
We are especially excited about the data points Magento offers Mapp Cloud users. Being able to utilize customer data, like orders and preferences, in Mapp’s Unified Customer Profile offers a complete image of a customer. This, in turn, allows you to launch more personalized campaigns and activate dynamic content for real one-to-one communications.
Benefits to you:
Easily create marketing automations that take orders into consideration. Whether to stay in touch with your customers or to upsell them, it’s easy to use the data in automated workflows.
Personalize messaging based on multiple data points – talk to the customer-of-the-past using historic order details or utilize the data-of-the-now through browse and engagement behavior.
Segment smarter when you have the full picture. Using the unified customer view in Mapp Cloud, you can see which groups are performing and which segments you might want to target in the future.
Want to learn more about the Magento 2 integration with Mapp Cloud, get in touch with us: https://mapp.com/contact-us/
This article was first published by MAPP. Permission to use has been granted by the publisher.