• Interactive Rewards

Loyalty Marketing in B2B & Concepts Post-Covid - Dr David Cox

Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! 

In this episode of "Let's Talk Loyalty", we discuss key concepts in motivational marketing that drive powerful commercial results, particularly in the B2B sector. Having won multiple awards for driving loyalty for clients such as IBM and Lenovo worldwide, we discuss some of the most effective techniques they use such as the power of sport to connect with members, and the importance of localisation to get the best results. 

We also discuss some of the key trends in the loyalty industry emerging as a direct result of Covid-19, with plenty of insights and ideas that can help you to optimise any programme, whether B2C or B2B.

Show Notes: 

1) David Cox - CEO of Motivforce

2) Motivforce 2020 Awards 

3) Loyalty Magazine Awards June 2020 

4) Loyalty Articles 

This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.

9 views0 comments

We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers.

We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

2021 © Interactive Rewards Sdn. Bhd. All rights reserved.