Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries.
Shell recently topped the leader board at the Loyalty Magazine Awards, winning awards for Shell Go+ in the UK, as well as Shell Club Smart programme in China that integrates with the WeChat platform. Pavel talks us through those value propositions and also shares some insights around the use of carbon offset programmes in key markets such as the Netherlands and the UK.
With the increasingly role of loyalty programme to protect commercial revenue, Pavel shares the key statistics and loyalty metrics that Shell focuses on from their central team of loyalty subject matter experts.
We also discuss the concept of coalitions and the important ingredients for success for any brand when it comes to marketing partnerships.
Listen to this episode of Let's Talk Loyalty for a truly global loyalty perspective from one of the world's leading retailers.
1) Pavel Los - Global Loyalty Manager Shell
2) Shell Go+ - Shell's new UK Loyalty Programme
3) Shell Clubsmart - China
This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.