Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it's essential to know what's working and what's not! Mike Atkin, affectionately known as the "Loyalty Guru", has developed a framework that he uses to expertly assess any loyalty programme against industry best practise, giving the type of expert support that so many loyalty marketers say they need. Known as the "Loyality Check", Mike and his colleagues assess every aspect of any programme's design, operations, technology infrastructure and financial performance, to help you understand what's working, and what's not. Listen to this episode of "Let's Talk Loyalty" to learn how you can avail of Mike's expert assistance if you're not sure if your loyalty programme is working as powerfully as it should! Show Notes: 1) Mike Atkin - The Loyalty Guru 2) Customer Strategy Network
This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.