Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution".
With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide.
1) Mitch Kennedy: Global Loyalty Strategy Lead, Dell
2) Dell Advantage Programme
3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink
4) Book: Actionable Gamification by Yu-Kai Chou
This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.