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Interactive Rewards
Nov 24, 20205 min read
Measurement Plan Modeling for Marketing and Digital Analytics
When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where...
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Interactive Rewards
Aug 21, 20204 min read
Closing The Gap: From Business Objectives To Digital Analytics
Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business...
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