What is the ultimate digital retail experience?
Updated: Jun 4, 2020
Adding value at every stage of the customer journey with personalized and orchestrated engagement.
It is the age of the customer. In this fast-paced, competitive, dynamic digital world, customers are bombarded with between 3000-5000 messages daily, via numerous channels. New digital technologies and channels have multiplied and will continue to do so – email, social media, web banners, direct mail, SMS, mobile apps, and even in store, customers are using a multitude of different devices to research, review and ultimately purchase goods and services.
All these touch points present an opportunity and a challenge for retailers to add value with personalized engagement both online and in store and progressively shift the customer from someone who is agnostic to someone who becomes passionate about your brand.
Shopping is no longer about simply going into a shop. It’s all about engagement, of ine and online.
Evidently, the need for cut through is vital. Retailers must nd new ways to understand, engage and provide value with every single customer engagement to remain top of mind, retain market share and ultimately meet revenue targets in this noisy, tech addicted world. With the explosion of channels and choice, the successful retailer will build a combination of specialist knowledge and advanced technology – a customer centric marketing ecosystem – that uses every digital touch point and adds value where customers expect it least.
By adding value to every single customer interaction, at every touch point, today’s retailer cannot only make one-to-one customer engagement and capture loyalty, but also operate more ef ciently, gain market share and drive pro table growth and brand engagement.
This is the ultimate digital experience.