It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party data, that is. Forrester believes that 25% of CMOs will be adopting a zero-party data strategy in 2021, one that relies on a true and connected relationship with the customer for even better outcomes. Watch to hear more about a zero-party data strategy and four more predictions for the upcoming year. Resources mentioned:

• How Salling Group Increased Daily Active Loyalty Members by 10x

• How Cheetah Digital Grew the Vans' Family Loyalty Program to Over 12 Million Members in Just 2 Years

This article was first published by Cheetah Digital. Permission to use has been granted by the publisher.