It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party data, that is. Forrester believes that 25% of CMOs will be adopting a zero-party data strategy in 2021, one that relies on a true and connected relationship with the customer for even better outcomes. Watch to hear more about a zero-party data strategy and four more predictions for the upcoming year. Resources mentioned:
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