Customer Loyalty Design

Customer Loyalty Design


Our extensive loyalty and rewards experience in building and implementing loyalty programs allows us to guide you towards optimizing your marketing program. Interactive Rewards works as your Customer Loyalty Program Partner, helping you to derive rewarding relationships with your customers.

In today’s competitive business environment companies are constantly facing the challenge of customer attrition and loss of market share. It is becoming more intense especially with high market saturation that has led to indistinctive product differentiation. Conventional marketing methods such as advertisement alone is simply not enough to maintain competitiveness. Hence, more companies are emphasizing on building long term and sustainable relationship with their customers.

Clearly, relationships drive the strength of customer engagements. While long-term relationships with chosen, valued customers are a strategic imperative for business success, understanding how businesses and customers think, feel and act towards each other is an absolute key to the fulfilment and satisfaction of both parties.

Fundamentals of Loyalty Marketing

     Customers Are Not Equal
     Customers are individuals who demand highly personalized products and services.

     Behavior Follows Rewards
     This is a basic psychological truth that generally customer/human behavior can be influenced by rewards.

     Information is Powerful & Profitable
     Companies with the best customer information and possess the resources to utilize this information effectively will be able to target, market, recruit, relate to and retain their customers most effectively.

     Good Relationships are Dynamic
     Customer needs change over time- the ability to identify, anticipate, and react to these changes are critical to ensure customer retention. 

Embarking on a loyalty program can be an intimidating experience there are many variations and models such as points program, cash rebate program, discount program, privileges program, and many others. Designing and implementing the right loyalty program model is absolutely crucial to ensure the long term success and sustainability of the program.

IR as your Loyalty Partner …….. Our extensive experience in building and implementing loyalty programs allows us to guide you towards optimizing your program.

Related Services & Solutions

Professional Campaign Execution Service

Email Delivery Monitoring

Customer Loyalty Design

Best Of Breed Customer Engagement Platform

We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers. 

We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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