Tag Management Capability

Data Collection and Unification (1st and 3rd party, known and anonymous)

Event Definition UI

Audience (Segment) Builder

Data Science Engine: enables customisable lookalike modeling

Customisable Real-Time Reporting Dashboard

Data Query Reporting Engine

Customer Journey Storyboard

Audience Analytics

Privacy controls

Robust Open API’s for data injection, configurations, and operations

40+ Ecosystem Integrations (DSP, SSP, ESP, Web Personalization, Search, CRM, Web Analytics, Marketing Automation platforms, etc.)

DSP/SSP Agnostic

Core DMP functionality

Data Collection, Management & Segmentation

Online (Cookie) to Offline (CRM) customer record matching

Integration with media buying platforms (networks, exchanges, DSP)

Integration with marketing execution platforms

Integration with 2nd & 3rd party data providers

Centralised analytics & reporting