
Data Management Platform (DMP)
Identify Audiences Across Anonymous and Known Channels
Our Key Differentiator
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Tag Management Capability
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Data Collection and Unification (1st and 3rd party, known and anonymous)
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Event Definition UI
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Audience (Segment) Builder
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Data Science Engine: enables customisable lookalike modeling
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Customisable Real-Time Reporting Dashboard
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Data Query Reporting Engine
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Customer Journey Storyboard
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Audience Analytics
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Privacy controls
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Robust Open API’s for data injection, configurations, and operations
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40+ Ecosystem Integrations (DSP, SSP, ESP, Web Personalization, Search, CRM, Web Analytics, Marketing Automation platforms, etc.)
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DSP/SSP Agnostic
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Core DMP functionality
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Data Collection, Management & Segmentation
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Online (Cookie) to Offline (CRM) customer record matching
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Integration with media buying platforms (networks, exchanges, DSP)
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Integration with marketing execution platforms
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Integration with 2nd & 3rd party data providers
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Centralised analytics & reporting
Data Management Platform
Connect with Audience Behavior in Every Channel
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