Loyalty Management System

Multiple redemption and fulfilment channels ranging from mobile store, online store, call centre, over-the-counter.

Setup your customer loyalty program faster with Simplicity Loyalty platform, a comprehensive loyalty marketing platform that is simple to configure and fast to deploy


Designed by marketers to manage real and virtual loyalty cards, points, vouchers, multiple stores, redemption rules and offers - Simplicity Loyalty elegantly manages both simple and complex loyalty strategy for both simple and complex customer loyalty programs.

Simplicity Loyalty provides an out of the box Customer Loyalty Platform that enables you to easily and quickly set up a fully featured Enterprise Loyalty program plus all your marketing communications - all configured and managed by Simplicity Loyalty without the need for other third party email, reporting or analytics tools.

Overview Summary

  • Business to Business (B2B) or Business to Consumer (B2C) programmes

  • Fully customisable Loyalty APP

  • Supports any number of partner organisations

  • Points sharing and pooling for friends and family

  • Provides for co branded cards

  • Unlimited programs and program tiers

  • Automated or manual program and tier allocation and reallocation

  • Multiple currencies including points and cash as rewards

  • Gift top up on rewards card

  • Integrated world class campaign management providing ad hoc, automated and triggered email, sms, mms, social, WeChat

  • Offers and Vouchers integrated into all communications and campaigns by simply dragging the offer or voucher into the communication

  • Redemption mall for reward redemption or simply as a member online shop enabiling integration to any number of fulfilment partners

  • Contact Centre and Case Management

  • Financial and non financial points as rewards

  • Different rewards based on Member, Partner, Program, Tier and product

  • Web portals for Administration, Partners, POS users and Members

  • Member portal provided with a free Content management system for client or agency setup and maintenance of member site

  • Full platform as a service web service provided for clients to integrate in real time

  • Transactions received and processed real time (via web services) or batch via secure file uploads

  • Integrated data and address hygiene from RightAddress.

With Simplicity Loyalty you can award points to your loyalty members, or design your own unique loyalty currency. You can award points based on transaction value and set minimum spend thresholds before points are awarded. Or you can set different reward rates for certain products, product categories or entire departments. You can define bonus rules that set a different reward rate for promotions and marketing campaigns – with complex eligibility rules.

Similarly rewards are flexible and configurable. You can use vouchers, credits or discounts – or define unique rewards such as gifts or merchandise that your customers may value more highly.


  • Customer Portal

  • API

  • Administration

  • Business Intelligence 

  • Customer Relationship Management

  • Mobile

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Loyalty Management System

We are an interactive marketing company specializing in DIGITAL and LOYALTY marketing. Employing leading edge digital technologies, we bring best of breed email marketing solutions, mobile marketing solutions, marketing automation and web marketing technologies to our customers.

We are passionate about customer experience, and helping our clients to derive rich and rewarding interactions with their customers. We help clients engage their audience with exceptional efficiency through real-time, optimized experiences. Reach customers with the best message at the right time,  at every stage of their journey with your brand.

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