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Loyalty Program Benchmarking

Loyalty Program Benchmarking service allows Program Operators to benchmark their own performance metrics against global industry averages and/or against programs within their own category or region.

We provide the benchmarking service for Program Operators in the following categories:

  • Airlines

  • Financial Service Providers, including insurances

  • Grocery or Convenience Retail

  • Shopping Centres/Multi-tenant retail

  • Pure play online retail

  • Hotels

  • Food & Beverage/Casual Dining/Quick Serve Restaurant

  • Fuel Retailing (Oil and Gas downstream)

  • Transportation/Mobility (trains/ride sharing/bus/on-street parking


Our processes and systems safeguard your performance data with integrated security controls which are fully compliant with all governmental data protection and privacy laws.

All performance information is anonymised and the survey is administered by the Loyalty Science Lab, Strome College of Business Old Dominion University Norfolk Virginia, United States of America.

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Customer Data Platform (CDP)

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