Enabling the Next Generation Loyalty Eco-system for fast, easy and cost-effective points exchange to Loyalty Partners. . . and most importantly – enhancing Loyalty Points Relevance for all customers

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Loyalty points (today) have little influence on consumer behavior – because the vast majority of customers know they will never earn enough in one program to redeem for something of emotional interest. Partnerships of many merchants issuing a common loyalty currency (points/miles), widely known as Coalition Loyalty Program, is the winning model – because customers know they can benefit faster – so they are motivated to collect. Unfortunately, most existing ´coalition´ loyalty programs require complicated integrations and include high operating costs - that extract too much value from the ecosystem.

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Powered by Currency Alliance, we help you overcome these challenges by enabling partners to easily exchange points with just one simple integration. 

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