Customer Experience Marketing

The objective of our Customer Experience Marketing is to establish a baseline understanding of the marketing & CRM data assets, assessment of current digital and marketing practices, processes, people, touch-points and technology. We will concentrate on the baseline understanding of existing marketing processes and an initial data audit exercise to review data.

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Deliverables:

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       Business Value Analysis of digital marketing program

• Customer centric marketing approach moving from mass marketing to 1:1 customer communications experience. 

• The rates of penetration, churn and engagement of the member base. 

• The value of data asset, building an actionable customer profile and single identity.

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       Customer Experience Analysis

• Customer experience aligned with the organization’s overall strategy and brand.

• Customer touch points experience.

• Missed opportunities.

       Marketing Operational Assessment

• Customers engagement strategy

• Customer database & segmentation strategy

• Missed marketing opportunities

• Marketing program organization 

       Recommendations for the “Winning Roadmap”

• Best practices and actionable recommendations and Customer Experience Roadmap.

• Develop the Roadmap Plan for rollout – identifying Resources, Key Stakeholders, Roles & Responsibilities and Critical Path.

• Support in evaluating technology platforms and identifying the right platform for successful implementation.

Related Services & Solutions

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