Customer Experience Marketing
The objective of our Customer Experience Marketing is to establish a baseline understanding of the marketing & CRM data assets, assessment of current digital and marketing practices, processes, people, touch-points and technology. We will concentrate on the baseline understanding of existing marketing processes and an initial data audit exercise to review data.
Deliverables:
Business Value Analysis of digital marketing program
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Customer centric marketing approach moving from mass marketing to 1:1 customer communications experience.
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The rates of penetration, churn and engagement of the member base.
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The value of data asset, building an actionable customer profile and single identity.
Customer Experience Analysis
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Customer experience aligned with the organization’s overall strategy and brand.
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Customer touch points experience.
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Missed opportunities.
Marketing Operational Assessment
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Customers engagement strategy
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Customer database & segmentation strategy
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Missed marketing opportunities
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Marketing program organization
Recommendations for the “Winning Roadmap”
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Best practices and actionable recommendations and Customer Experience Roadmap.
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Develop the Roadmap Plan for rollout – identifying Resources, Key Stakeholders, Roles & Responsibilities and Critical Path.
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Support in evaluating technology platforms and identifying the right platform for successful implementation.
Related Services & Solutions
Professional Campaign Execution Service
Email Delivery Monitoring
Customer Loyalty Design
