Customer Experience Marketing

The objective of our Customer Experience Marketing is to establish a baseline understanding of the marketing & CRM data assets, assessment of current digital and marketing practices, processes, people, touch-points and technology. We will concentrate on the baseline understanding of existing marketing processes and an initial data audit exercise to review data.

Deliverables:

       Business Value Analysis of digital marketing program

  • Customer centric marketing approach moving from mass marketing to 1:1 customer communications experience. 

  • The rates of penetration, churn and engagement of the member base. 

  • The value of data asset, building an actionable customer profile and single identity.

       Customer Experience Analysis

  • Customer experience aligned with the organization’s overall strategy and brand.

  • Customer touch points experience.

  • Missed opportunities.


       Marketing Operational Assessment

  • Customers engagement strategy

  • Customer database & segmentation strategy

  • Missed marketing opportunities

  • Marketing program organization 


       Recommendations for the “Winning Roadmap”

  • Best practices and actionable recommendations and Customer Experience Roadmap.

  • Develop the Roadmap Plan for rollout – identifying Resources, Key Stakeholders, Roles & Responsibilities and Critical Path.

  • Support in evaluating technology platforms and identifying the right platform for successful implementation.

Related Services & Solutions

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Best Of Breed Customer Engagement Platform